Lionel Messi’s hydration brand, MÁS+, is now facing a counter suit from Prime Hydration, co-founded by social media personalities Logan Paul and KSI. Prime alleges that MÁS+ infringes on its trade dress.
Prime claims that MÁS+ copies various elements of its packaging such as its vibrant colors, vertical logos, and health-themed slogans, potentially causing and leading to consumer confusion. Mark Anthony International, the distributor which owns MÁS+ is seeking declaratory relief that there is no such infringement.
This case highlights how visual branding can raise significant IP issues, especially in competitive industries like beverages.
Check out the products in store — we’ll let you be the judge!
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